Marta Telus - Brand & Communication Strategist - Marta Telus | Soulful Brand & Communication Strategist.

Hi! I’m Marta.

Brand & Communication Strategist

Brand & Communication Strategy • Personal Branding • Consultations • Trainings & Workshops • Speaking & Keynotes

Let’s meet

I design cohesive brands

I’m a strategist and I believe that brands, like people, deserve to be heard, understood and built with intention.

Whether you’re just starting out, in a phase of rapid growth, or have been running your business for years and are ready to take it in a new direction, I help build brands that reflect where you’re going without losing what makes you unique.

I work with boutique brands, building identities for those who believe business can grow more slowly, but more thoughtfully and with greater meaning.

Services

1/ Brand Strategy

We’ll clarify the foundations of your brand: its purpose, values, ambitions and shape them into a clear strategic framework.

2/ Communication Strategy

We’ll craft a brand narrative and voice that carry meaning and guide its communication with clarity and consistency.

3/ Personal branding

We shape a clear narrative and voice that reflect who you are and where you’re going.

4/ Consultations

I support brands through specific challenges: from building the foundations of your brand strategy and refining your communication to making key strategic decisions.

5/ Trainings & Workshops

I lead training sessions in strategy, marketing, and communication, showing how to combine authenticity with real business results.

6/ Speaking & Keynotes

I speak at conferences and events on brand strategy, communication and building values-driven businesses.

Advisory services

Boutique brand building

✦ You know what you do but struggle to clearly define who your brand is and what truly sets it apart?

✦ Your brand sounds different depending on the day, the channel, or the mood?

✦ You create content because you feel you should but it never quite captures who you are or where you’re headed?

✦ You have the knowledge, the experience, the values but not the words to communicate them with simplicity and depth?

How I work?

Every strategy process is designed individually – shaped by the specific needs, nature, and scope of the project. It’s not a rigid framework, but it follows a structure that keeps the work focused and coherent.

I work in close collaboration with my clients, treating strategy as a co-creation process. I move iteratively – gathering essential knowledge about the business, its audience, and market context, while verifying the direction and decisions along the way.

Empathy

First, we understand.

We begin by pausing – taking the time to deeply understand the situation and its context. We’re not looking for quick answers. We’re asking the right questions.

Decisions

We name what matters.

Strategy is a choice. At this stage, we organize the insights and translate them into decisions.

Integration

We put decisions into practice.

Strategy doesn’t end on paper. We translate what’s been decided into concrete actions, tools, and communication.

I work with proven methodologies

In my strategy work, I regularly use:

✦ the SOSTAC strategic planning model, developed by the PR Smith Institute,

✦ the RACE System Planning, a framework for setting goals and planning digital activities,

✦ Service Design methodology.

Are you ready for the next step?

Next Chapter

I believe that communication can only be truly effective and natural when a brand has a clearly defined identity, promise, values and tone. That’s why I help boutique brands establish their foundations first – and build their communication from there.

My story

Hi. I am Marta

I believe a strong brand requires clear foundations and a deliberate strategy. I work with businesses at moments of change.

I am a strategist, a PhD of social sciences and a marketer. I bring together strategic thinking and an understanding of human behavior to help build brands grounded in clear principles and solid foundations.

For over 13 years, I worked in academia – designing programs, leading workshops and teaching marketing and communication. For 10 years, I was also deeply embedded in the digital marketing industry.

I am a certified Design Thinking facilitator and hold a Professional Diploma in Digital Marketing from the Digital Marketing Institute.

I’d love to hear about your brand, your vision, and where you’re looking to take it. A good conversation is always the right place to start.

Edu Lab Marta Telus

email: hi@martatelus.com

Contact

Find me

Based in Poland, working across Europe.

Website & Branding: Troskliwa Graficzka