Privacy policy

PRIVACY POLICY

This Privacy Policy provides essential information about the purposes, methods of processing, and security of your personal data as a user of the website: martatelus.com (hereinafter referred to as the „Website”). By reading this Privacy Policy, you will learn who the controller of your personal data is, what personal data is collected by the Website, for what purposes it is used, and how it is protected.

§1. Basic Information.

  1. The controller of your personal data is: Marta Telus, an entrepreneur registered in the Central Register and Information on Economic Activity (CEIDG) under the company name: Edu Lab Marta Telus, with its registered office in Kielce, ul. Jana i Jędrzeja Śniadeckich 23/30, 25-366 Kielce, NIP: 6572797178.
  2. You may contact the Controller via:
  • e-mail: czesc@martatelus.pl
  • phone: +48 668 836 432

§2. Principles of Data Processing.

  1. The Controller processes personal data in accordance with the following principles:
  • on a legal basis and in accordance with the law (lawfulness);
  • fairly and honestly (fairness);
  • in a transparent manner for the data subject (transparency);
  • for specific purposes and not „just in case” (purpose limitation);
  • no more than necessary (data minimisation);
  • with care for the accuracy of data (accuracy);
  • no longer than necessary (storage limitation);
  • ensuring appropriate data security (security).

§3. Purposes, Legal Bases, and Scope of Data Processing.

  1. We will process your data:
  • for contact purposes, to respond to your message sent to us directly by e-mail, via a form, via a Social Media channel, or in response to a telephone call, on the basis of the legitimate interest of the Controller related to the need to respond to you;
  • for marketing purposes, solely based on your consent;
  • for informational purposes, to provide you with important information regarding the services you use through our Website;
  • for the purposes of maintaining our company profile on social media (such as Facebook / Instagram) in accordance with the rules set by the owners of the respective medium (portal) and to inform about our products, promotions, and other news related to our activities;
  • for technical purposes using cookies (technical cookies), based on the legitimate interest of the Controller related to the proper operation and functioning of the Website;
  • for statistical and analytical purposes, if you have consented to the use of cookies for analytical purposes (analytical cookies);
  • for marketing purposes, if you have consented to the use of cookies for marketing purposes (marketing cookies);
  • for the purpose of archiving phone numbers, messages, and e-mails, based on the legitimate interest of the Controller related to protection against claims;
  • for the purpose of analysing anonymous information. This refers to information collected through our Website, such as: browser information, operating system, device, time spent on the site, transitions between pages, link clicks, approximate location, age range, gender. This information is anonymised and is collected through the advertising and analytical systems of our partners. It does not allow for the identification and attribution of data to a specific user. This information is used by us for marketing, analytical, and statistical activities.
  1. We process your data in the scope of:
  • if you send us a message by e-mail, via a form, Social Media channel, or provide information by phone, we will process the data contained in that message. Providing us with data in this way is voluntary. At any time you may ask us to delete this data;
  • if you like a post, leave a comment, write, react, or otherwise join our profile on social media (e.g. Facebook, Instagram), we will process your data that you have provided on the respective medium and to which we will have access. To stop processing, you may unsubscribe from our profile;
  • other data we process include IP addresses and other data stored in cookies. You decide the extent to which we may use cookies with your data. Providing us with data in this way is voluntary. You can change your preferences at any time. You can do this in your web browser or by deleting stored cookies originating from our Website;
  • use of APIs (application programming interfaces) provided by external partners to integrate various functionalities, such as maps, analytical services, advertising or social media. The use of these APIs may lead to the creation of additional cookies or the use of existing cookies for processing user data. External partners may store and process this data in accordance with their own privacy policies.

§4. Automated Profiling.

  1. The Website does not use automated profiling for the purpose of creating marketing campaigns based on measuring user activity, which would allow us to direct selected advertising material to a precisely specified user.
  2. Although we use the advertising systems of our partners (Facebook, Google), the information and data they collect about your activity on the Website, on the basis of which we can create marketing campaigns, does not constitute automated profiling, because based on this information we are not able to make decisions in relation to you as a specific user (e.g. showing you a specific advertisement). We can only create advertisements for groups of users, based on general statistical data provided by partners. We are not able to cause a specific user to see an advertisement of our choice based on activity data.
  3. More information about how our partners profile users and create audiences can be found in their privacy policies in the paragraph below.

§5. Recipients of Data and Intention to Transfer Data to Countries Outside the EEA or International Organisations.

  1. Depending on the purpose for which we process your data, the recipients of your personal data may be:
  • state authorities and other public institutions, to the extent that the obligation to transfer data results from the legal provisions in force on the territory of the Republic of Poland, for purposes related to the fulfilment of legal obligations incumbent on the controller, such as pursuing legal claims, fulfilling tax obligations, and other proceedings regulated by applicable law;
  • the Website software provider (hosting, server, domain);
  • the entity responsible for the programming support of the Website;
  • the entity responsible for the marketing support of the Website and the management of Social Media channels;
  • the cloud data and document storage software provider;
  • the software provider for cookie management and data processing scope;
  • if you have consented to marketing cookies, your data stored in cookie files will be transferred to our advertising partners (Facebook, Google);
  • if you have consented to analytical cookies, your data stored in cookie files will be processed by the entity providing the traffic analysis software for our Website (e.g. Google Analytics).
  1. Your data is not transferred to countries outside the EEA or to international organisations, with the exception of data processing by the following entities:
  • Google Inc. based in the USA in the scope of traffic analytics on the Website using Google Analytics and providing additional functions (such as Google Maps, Google Search Console) related to the proper functioning of the Website and the display of search results. See how Google processes and protects your data.
  • Google Inc. based in the USA in the scope of advertising and measuring its effectiveness in the Google Ads system. See how Google processes and protects your data.
  • Facebook Inc. based in the USA in the scope of managing accounts and accessing data on social networks (Facebook, Instagram), advertising and measuring its effectiveness related to the installation of the Facebook Pixel and Conversions API on the Website. See how Facebook processes and protects your data.
  • Google Inc. based in the USA in the scope of virtual drive software used to store company documentation (customer and contractor service documentation and GDPR documentation). See how Google protects your data.
  • Google Inc. based in the USA in the scope of managing YouTube videos embedded on the Website. Google collects data about your preferences and video-watching activities, which may affect the advertisements displayed and the shape of your playlists. See how YouTube takes care of the privacy of your data.

§6. Data Retention Period.

  1. We are unable to define a single period for which we will process your data.
  2. If you have provided us with your data in a message sent by e-mail, phone, via a form, or via social media on which we have our company profiles, we will process your data until you submit a request for the deletion of this data or an objection to processing, and also in a case where we consider that we have fulfilled the legitimate interest of the Controller.

§7. User Rights.

  1. In connection with the processing of your data, you have the following rights:
  • the right to access your data and the right to rectification, erasure, and restriction of processing;
  • the right to data portability;
  • the right to object;
  • the right to withdraw consent to their processing at any time and in any form, unless the processing of data takes place for the purpose of the Controller performing a contract, for the purpose of the Controller fulfilling legal obligations to state institutions, or for the purpose of pursuing the legitimate interests of the Controller.
  1. You also have the right to lodge a complaint with the President of the Personal Data Protection Office (at the address of the Personal Data Protection Office, ul. Stawki 2, 00-193 Warsaw).
  2. More information on the subject of personal data protection can be found on the website of the Personal Data Protection Office: www.uodo.gov.pl

§8. Information about Cookies.

  1. Our website uses cookies.
  2. Cookies are small text files stored on users’ devices while browsing the Website. They are used to facilitate the use of our Website, improve the quality of services, and enable traffic analysis and user behaviour analysis.
  3. Cookies can be permanent (persistent) or temporary (session). Persistent cookies are stored on the user’s device for a specified period or until they are deleted by the user. Session cookies are deleted when the browser is closed.
  4. We use both our own cookies and third-party cookies. Our own cookies are used to ensure the proper functioning of the Website, personalise content, save user preferences, and analyse statistics. Third-party cookies are used by external analytical and advertising tools and for integration with social media.
  5. Users have the right to control and limit how cookies are used on our Website. Most internet browsers allow cookie management, including blocking, limiting, or deleting cookies. Detailed information on cookie management can be found in the user’s browser settings.
  6. Please note that disabling or limiting cookies may affect the functionality of the Website and the quality of services provided.
  7. We use various types of cookies on our Website to better adapt to user needs and ensure optimal use of the Website.
  8. Technical cookies: These are necessary for the proper functioning of the Website. They enable user session maintenance, form handling, saving preferences, and ensuring Website security.
  9. Marketing cookies: These allow for the personalisation of advertisements and remarketing activities tailored to users’ interests and preferences. They also serve to measure the effectiveness of advertising campaigns and optimise advertising content.
  10. Analytical cookies: These are used to collect information about how users use the Website, such as number of visits, pages visited, time spent on the Website, or source of traffic. The data obtained helps in analysing and optimising the Website, improving its functioning and adapting content to user needs.

§9. Why Do We Use Cookies?

  1. Website comfort: cookies can significantly improve the comfort of using the Website.
  2. Content personalisation: cookies allow content to be tailored to the preferences and interests of the user, making the Website more attractive and useful.
  3. Remembering settings: thanks to cookies, the Website can remember the settings chosen by the user, such as language, layout, or colour scheme, enabling faster and more convenient use of the service.
  4. Login: cookies enable the storage of information about a logged-in user, allowing easy switching between different sections of the Website without the need to log in again.
  5. Session maintenance: thanks to cookies, the Website can track user activity across different subpages, allowing easy return to recently visited sections or continuation of unfinished activities, such as filling in forms.
  6. Performance optimisation: cookies can be used to analyse traffic and user behaviour on the Website, which helps in optimising its performance and delivering high-quality content.
  7. Advertisements: cookies enable the display of personalised advertisements tailored to the interests and needs of the user. As a result, advertisements are less intrusive and more relevant.
  8. Integration with social media: cookies allow integration with social media services, such as Facebook, Twitter, or Instagram, enabling easy content sharing and the use of additional features such as commenting or liking.

§10. Functions of Technical Cookies.

  1. User session maintenance: technical cookies enable the maintenance of the user’s session while navigating the Website, allowing movement between different sections of the Website without the need to log in again or re-enter the same information.
  2. Saving user preferences: thanks to technical cookies, the Website can store information about user preferences, such as the selected language, font size, colour settings, or other personalisation elements.
  3. Form handling: technical cookies support the functioning of forms on the Website, such as login, registration, or contact forms, ensuring proper processing of data entered by users.
  4. Website performance optimisation: the use of technical cookies enables monitoring of Website performance and the loading speed of individual elements, allowing optimisation and improvement of the quality of services provided.
  5. Security: technical cookies help ensure the security of the Website and its users, for example by verifying user identity, detecting intrusion attempts, or protecting against CSRF (Cross-Site Request Forgery) attacks.

§11. Functions of Analytical Cookies.

  1. Website traffic measurement: analytical cookies allow monitoring of the number of visits, unique users, and page views, providing an overall picture of the Website’s popularity and performance.
  2. Analysis of user behaviour: thanks to analytical cookies, information can be collected about how users navigate the Website, for example the time spent on individual subpages, navigation paths, and places where they leave the Website.
  3. Conversion optimisation: analytical cookies help identify Website elements that affect the effectiveness of achieving business goals, such as registration, placing an order, or completing a contact form.
  4. User segmentation: the use of analytical cookies allows users to be grouped according to various criteria, enabling better adaptation of content and offerings to the needs of individual segments.
  5. A/B testing: analytical cookies are used to conduct A/B tests, which involve comparing two versions of a Website to determine which better meets the set goals. These tests help optimise the appearance, functionality, and content of the Website.

§12. Functions of Advertising Cookies.

  1. Personalised advertisements: marketing cookies enable the display of advertisements tailored to the user’s interests, preferences, and browsing history, making them more attractive and effective.
  2. Remarketing: thanks to marketing cookies, users who have visited the Website but have not made a purchase or other action can be tracked, and advertisements can be directed at them again to encourage them to return to the Website and complete the transaction.
  3. Measuring advertising effectiveness: marketing cookies allow monitoring of advertising campaign results, such as number of clicks, conversions, or impressions, enabling the optimisation of marketing strategy.
  4. Multi-channel advertising management: the use of marketing cookies facilitates the coordination and integration of advertising activities conducted in various channels, such as search engines, social media, or partner websites.
  5. Testing and optimisation of advertising content: marketing cookies are used to conduct A/B tests and other analysis methods that allow assessment of which messages, formats, or creative advertising materials are most effective and engaging for users.
Przewijanie do góry